Aequum sets standards.

To those persons and organizations Aequum clients wish to influence, our starting point is respect, candour, directness, and a spirit of collaboration. Aequum takes the view that political advocacy and action are not forms of warfare, but constantly negotiated partnerships.

While diplomacy is the daily bread of the political adviser and lobbyist, there comes a time when one’s Yes means Yes and one’s No means No.  Aequum will not undertake for clients actions, or help them to advocate positions, which, in Aequum’s considered judgement, are either unethical or manifestly unwise.

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